Simone Züger is a Swiss designer, artist, and entrepreneur. With her passion for materials and technology, Simone's work has naturally expanded into products, ceramics, interior design, fabrics, and (digital) art.

She combines different disciplines and mediums to build engaging experiences. «I believe the boundaries between graphics, objects, and spaces are fluid and cannot be separated. The connection between these design aspects is fascinating.»


Simone has been running her design studio in Zurich since 2015 and co-founded the fintech start-up elleXX universe AG in 2021. She is a juror for a variety of competitions and a guest lecturer at various universities in Switzerland and abroad.

In 2019, Seraina Fels joined the studio and immediately took over an important role. With her interior design background, she understands and appreciates the balancing act between two- and three-dimensional work. «I want to make emotions evoked by space, light and materials, tangible by creating a tactile experience through design or animation.»

Interviews & Press:


Lectures, panel discussions & jury:


Simone Züger / Artist & Designer
Seraina Fels / Graphic Designer & Interior Designer


Concept / Branding / Editorial Design / Packaging Design / Special Editions / Digital and Web-Design / Interior Design Directions / Space Design / Workshops

Selected Clients

She designs and collaborates, conceives and shapes, among others, for
Adidas / Annabelle / Art Competence Center, UBS Art Basel / Delikatessenmanufaktur Globus / EPFL Lausanne / ETH Zürich / F1 Sponsoring UBS / Genovas – Fine Food and Beverage / Gebert-Stiftung für Kultur / Guggenheim UBS MAP Global Art Initiative / Hotel The Yard / Migros-Medien MGB / Sonic Service Music / Tamedia / The Brasilea Foundation / UBS Kulturstiftung / Zurich University of the Arts and many more

Thank you all!


Before opening her own design studio in 2015, Simone graduated from Zurich University of the Arts with a BA in Visual Communication and worked as a designer and art director in agencies in Zurich and New York. She has deepened her design skills with training in UX-Design (User Experience Design) and has also studied Yoga, Philosophy and Analytical Psychology (Certificate of Advanced Studies CAS) at the C.G. Jung Institute in Zurich and further education in Non-Fungible Tokens (NFT) at ZHAW School of Management and Law.


Simone lectures on design and the process of identity at creative conferences and universities internationally, as well as giving workshops and classes. With her interest in people and stories, Simone encourages her students to find a focus for their creative endeavors that really gets to the essence of who they are and what they stand for. She believes that creative development is closely connected with personal growth.


Simone Züger Design Studio GmbH
Gasometerstrasse 36, 8005 Zürich
+41 79 726 00 75


Web development: Avant la lettre
Portrait photography: Jonas Weibel
© Simone Züger Design Studio GmbH 2020

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