Simone shot by Jonas Weibel
About
Simone Züger is a designer, artist, and entrepreneur. Her works moves between art and design, gallery and living space – characterized by reduction, clear use of materials, and a poetic design language. With her holistic approach, she leads to unexpected spaces, objects and experiences that challenge our relationship towards our living environments. Simone’s creations are globally identified in both private homes and public spaces.
Her approach also views design as a form of social responsibility – design for impact. She understands design as a cultural practice: as a means of questioning existing norms, opening up new perspectives, and making a reflective, responsible attitude visible. Simone has been an activist for equal rights throughout her career. She initiated the «Ladies, Wine & Design» conversation series in Zurich (2017) to connect women in the creative industry. She also served as a member of the board of Medienfrauen Schweiz (2018–2021) and co-founded the fintech start-up ellexx (2021) to close the financial gaps in women's lives.
She regularly serves as a juror for design competitions and teaches as a guest lecturer at universities both in Switzerland and internationally.
Selected Press
PODCAST Let me introduce you to by Mélanie Breitinger
INTERVIEW
Meter Magazine
SPECIAL MAGAZINE Annabelle x ADC
MAGAZINE
Raum und Wohnen
MAGAZINE
Ideales Heim
INTERVIEW MAGAZINE
Wohnrevue
MAGAZINE
Maisons et Ambience
TAGESANZEIGER
Soft Walls
MAGAZINE
Züri Tipp La Poire
NZZ MAGAZINE
Neue Zürcher Zeitung
MOVIE PORTRAIT
The World of Creativity
INTERVIEW
Spotlight
Exhibitions:
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Mexico City Art Week, Installation "Soft Improvisation", 2024
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MOOS FINE ART, Groupshow, Gallery Zürich-Herrliberg, 2024
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Museum für Gestaltung Zurich, Soft Walls, 2023
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Visite Privée, Gallery Zürich, 2022
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Okro Gallery, Solo Show: "What is Next?", 2022
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Café du Bohner, Zürich, Corona Installation, 2021
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Design Days, Lausanne, Exhibition "Cosmic Bodies Vases" 2020
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Sender, Club Zürich, Performance "Nice to meet you", 2020
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Artist in Residence, "Ideas Island", Svartsjö Sweden, 2019
Lectures, panel discussions & jury:
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Brand Governance, Panel discussion by Frontify, Zurich
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NFTs, digital art and digital assets presentation, Zurich
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Lunch Talk / Portrait alumna: Simone Züger, designer, artist and entrepreneur, Z-Kubator/Zurich University of the Arts
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Design & economy. Lecture at the Zurich University of the Arts
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The value of design. Panel discussion at the Festival "Forward" for Design and Creativity in Vienna, Austria
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Lecture and guest critique at University of Applied Sciences, HTW Berlin
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Panel discussion "Woman in leading positions" at Lucerne University of Applied Sciences and Arts HSLU, Lucerne Switzerland
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Talk and presentation at Forward Festival Zurich, Festival for Design and Communication
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Panel discussion «Gender Salon», Zurich University of Art
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Teaching at School for Graphic, Design and Communication in Zurich
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Jury member Swiss Annual Report Rating / Harbour Club, Bilanz, ZHdK, SIX Financial Information
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Burn your portfolio and launch a rocket. 7-Day Workshop at GDK – School for Graphic, Design and Communication, Zurich, Switzerland
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Shape your portfolio based on your goals. Workshop at GDK – School for Graphic, Design and Communication, Zurich, Switzerland
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Creative Spirit Retreats, Zurich
Selected Clients
We design and collaborate, conceive and shape among others, for: Adidas / annabelle / Art Competence Center, UBS Art Basel / CERVO Hotel / Globus / EPFL Lausanne / ETH Zürich / F1 Sponsoring UBS / Genovas / Gebert-Stiftung für Kultur / Guggenheim UBS MAP Global Art Initiative / Migros-Medien MGB / Modissa / Museum für Gestaltung / Sonic Service Music / Tamedia / The Brasilea Foundation / UBS Kulturstiftung / Zurich University of the Arts and many more
Thank you all!
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Adress
Simone Züger Design Studio GmbH
Gasometerstrasse 36, 8005 Zürich
studio@simonezueger.ch
Credits
Portrait photography: Jonas Weibel
© Simone Züger Design Studio GmbH 2025
Legal information
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Simone Züger Design Studio GmbH